Today is Quitter’s Day, the second Friday of January — the point in the year when research shows most people abandon their New Year’s resolutions. Strava’s deep dive into 800 million logged activities found that nearly 80% of resolution‑makers tap out by now. Motivation dips, routines wobble, and those ambitious January 1 promises start to feel like they were made by a completely different person.
But Quitter’s Day isn’t about shaming anyone. It’s about recognizing the pattern — and breaking it. The truth is, people often aim too high, too fast. Big goals need small steps, consistency, and accountability. Pairing up with someone, joining a group, or simply resetting your expectations can make all the difference.
Persistence, devotion, and community — those are the three ingredients research says help people keep going. And today is the perfect moment to recommit, restart, or rethink your goals. You haven’t failed. You’re just getting warmed up.
And speaking of staying on track… nothing derails a day faster than realizing your tank is running on fumes. That’s one resolution you can keep with zero stress.
Here’s your Tillsonburg fuel update — steady and reliable:
-
Pioneer: $115.9
-
Esso: $115.9
-
Shell: $116.9
-
Petro Canada: $116.9
So whether you’re recommitting to fitness, eating better, saving money, or simply trying to get through January with your sanity intact, keep your tank topped up. A full tank won’t solve every problem — but it does make the journey a whole lot easier.
