Officials say the figures reflect ongoing efforts by Oxford Tourism and its partners.
A new annual review shows steady growth in Oxford County’s tourism sector, with more than 1.35 million Canadian visitors recorded in 2025.
The Oxford Tourism 2025 Annual Review, which was presented to county council on Wednesday, also reports 30,100 visitors from the United States.
The report highlights continued expansion in the local tourism economy, with 11 new tourism-oriented businesses opening last year and significant investments made at eight existing operations.
Officials say the figures reflect ongoing efforts by Oxford Tourism and its partners to strengthen the region’s appeal as a destination.
The review also notes the launch of a new annual tourism survey in 2025, aimed at gathering feedback and improving long-term planning for the industry.
County staff say the data will help guide future tourism strategies as the sector continues to evolve.
